Fruits are not enough to be successful

  • 01/11/2014
  • 19:41

If you think that vitamins are just for keeping in shape physically – think again! Your success, health and happiness also depend on a set of mental vitamins. Scientific research has identified three mental vitamins A, B, and C as crucial ingredients for performance, creativity, social competence and effectiveness, persistence, engagement, mental strength and well-being.

Since the 1960s, researchers Edward Deci and Richard Ryan from the University of Rochester have undertaken an extraordinary research program investigating what they refer to as “optimal functioning”. In everyday language, optimal functioning means for them that a person’s behaviour is positive and constructive for herself/himself as well as his social network, be it work, family or friends. Over 100 psychological experiments have revealed that how autonomous (vitamin A), belonging (vitamin B) and competent (vitamin C) people feel determines their behavior towards themselves and others.

Since its discovery, mental vitamins A, B and C have been tested in various domains such as sport, health, education, counselling, virtual environments or organizational contexts. More recent research by Mueller and Lovell investigated the drivers of mental vitamins in order to translate them into practical tools for personal and organizational development.

checkABC was created as platform to promote the mental vitamin approach and provide people with the opportunity to test and benchmark their A, B and C.

If you want to find out more about your mental vitamin levels, go to or contact checkABC for more information.

Selected Academic References

  • Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of Intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78.
  • Mueller, M.B., & Lovell, G.P. (2015). Theoretical constituents of relatedness need satisfaction in senior executives. Human Resource Development Quarterly, 26(2)
  • Mueller, M. B., & Lovell, G. P. (2013). Relatedness need satisfaction in senior executives. European Journal of Business and Social Sciences, 2(7), 105-135.